Blog #17 – New Position: Copy Manager at TEDxGöteborg (Pro Bono) | Thoughts on Living an Authentic Life

July 25, 2017.
A Tuesday.

I think the point of it all is to live an authentic life. A life that is true to you. To your values. To your wants and desires. But the tricky thing is that who you are is something that is always changing. From the cells in our bodies renewing on a regular basis, to our brains physically rebuilding and rewiring every time we entertain a thought.

And to add to that, the world we live in is changing even faster.

Or as the philosopher Heraclitus once put it:

“No man ever steps in the same river twice, for it's not the same river and he's not the same man”

– Heraclitus

So, how on earth are you supposed to find out what an authentic life means to you? Not sure. But the way I see it, if there are certain things, ideas, activities, that for some reason always speak to you, then maybe those are important to you on a level that goes deeper than just being part of a phase.

Does anything spring to mind?

For me, a reoccurring notion is that I want to do things because I want to do them, not because I have to do them.

Or because I get compensated for doing them.

And for some reason this is very important to me.

Not that I don’t want to get paid, but because if there is payment involved it’s pretty obvious that the money is part of the reason for doing it.

However – and fortunately – I am now in a position where I can give of my time and energy without needing to ask for anything in return.


It’s an absolute joy to be back at TEDxGöteborg. I say “back” because I worked with them as a copywriter in 2015 (also pro bono), interviewing speakers and typing things up to promote the event called “What if?” (Naturally, that event was a big success). And now they asked me to come back as a manager for the copy team, and I just couldn’t say no.

I love TED, and I think TEDx (which are independently organized events under license from TED) is such an amazing expression of people sharing this passion for the new, and the amazing.

And the edge of the unknown.

And if a can be a part of people discovering TED and TEDx, then that just warms my heart. And you know…

Warm hearts good. Cold hearts bad.

I think Shakespeare wrote that. Perhaps it was in a futuristic play called “Twitter: The End of Language.”

Any who.

The way I see it, being a human being is not really about the being, but about the doing. As in it is not about being true to yourself, as much as it is about doing things that are true to yourself.

Because without the doing, there really is no being.

Question is, what do you want to do?

Thank you for reading,


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